Mortgage Marketing Blog

If you take your high key word search engine placement among Google and look at your website’s description, you will notice one thing similar with different websites, the descriptions match those taken from Alexa.com!!!

Take a peek for yourself.

1 – Rummage around for your top key word in Google (typically the first key phrase inside your title tag).

two – Currently copy & paste this description in a note pad or word doc.

3 – Once you have got this, attend: www.alexa.com

4 – Sort in your “url” in the address bar

5 – Look at the outline from Google and the description from Alexa, they should be an exact match.

NOTE: If you are doing not have an outline in Alexa, Google will return up with its own version however truly, wouldn’t you want to be in control of your web site’s description among the SERP’s?

Not having an outline in Alexa – May it directly affect your Google search engine results?

ABSOLUTELY ! ! !

I’d suggest trying at your description in Alexa to make positive that it directly targets your top key phrase that you would like performing well among Google.

Your Alexa description might terribly well determine better SERPS inside Google! Google feeds results into Alexa that in flip updates info on web site ranking. They are partnered up, why wouldn’t they use every others results?!

Alexa’s Description is that the “text book” definition:

I do not blame Google for desperate to use these descriptions. Most descriptions in Alexa are the “text book version” of your company’s description and are sometimes well written, and well thought out. This would provide Google a plus therefore that they will pay less time on delivering quality descriptions and a lot of time delivering higher results among their searches.

I very like this idea as a result of if this were true across the board, Google would be giving the individual web site owner additional freedom to jot down a correct description for his or her SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa’s team anyways, they most likely wouldn’t enable key word stuffing for their website because it is.

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