Category: 
February 9, 2010Starting a new fitness business? Trying to come up with ways to expand your business without investing a lot of money? Here are some great ways to get going!
There are so many ways to start & build your fitness business without spending a lot of money!
Set Up a Website
You need to show to your customers that your business has a web presence, it’s simply expected in today’s world. If you know how to create one yourself that’s GREAT, but if not, here are some alternative ideas to save you money.
- Do you know any kids or college students? Most kids nowadays know how to easily set up a basic website and would probably be willing to help you for 0 or less. Just make sure you proof their work before you give them the okay to go live with the site.
- You could make your own site using easy templates such as homestead.com or buildyoursite.com. These programs basically hold your hand and help you get a website going. Personally I think Wordpress is the easiest and most profitable way to build a website.
Be sure you list your services and promotions on your website, and keep in mind the type of people you want to attract to the site, catering your design and info to them. Remember to include contact info, prices, and hours.
Once your website is up and you’re happy with it, submit it to the major search engines such as Yahoo! and Google. Include any cities or areas that you would like to cover, and use key words that correspond to how your target audience would search. Here’s an example: LA fitness, LA personal training, LA weight loss, LA bootcamps, etc.
Low Cost marketing Tips
You can advertise your fitness business for free by placing a classified ad on Craiglist. Keep posting every week so your ads stay up to date. Make sure you include searchable keywords (as in examples above) so your ad can be more easily found by search engines.
You can have business cards printed up quite inexpensively by using sites such as VistaPrint.com. You can upload a design that matches your new website, or you can choose from the many templates they have available. Post these everywhere – from grocery stores to the post office, and public park rest rooms to restaurants.
If there are large corporations in your area, talk to their HR department about offering a free demo class after work to their employees. Emphasize that the benefits of healthier employees will improve their employees’ health, reducing use of personal time and health benefits due to illness (i.e. saving their company money!!). If the employees like your demo, then you can offer your ongoing services.
Look out for conferences, expos, and other health-related events happening locally. If you don’t want to get a booth (these usually cost money) just take a stack of business cards, go be friendly and meet people!
Ready to become a Rockstar Fitness Professional?
Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?
Proven fitness trainer marketing strategies are key in having a thriving Personal Trainer Business.
Want more expert advice on growing your fitness business. Check out these fitness info articles.
Sorry, no comments yet.